Mr. Eccles Year 12 Media

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An introduction to representation

on September 12, 2018

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An introduction to representation from TomEccles4

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LFTVD Q3

How to write a lftvd q3 from TomEccles4 The question from OCR’s Practice Paper: 3* Why do long form television dramas from different countries offer different representations? In your answer you must: • consider the contexts in which long form television dramas are produced and consumed • explain how media contexts may have influenced representations in the set episodes of the two long form television dramas you have studied • make judgements and reach conclusions about the reasons for the differences in representation between the two episodes. Example questions, written in the same format: 3* How and w hy are genre conventions important for the audience to aid understanding of long form television dramas? In your answer you m...

Uses and gratifications

Uses and Gratifications Theory Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959) . It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfil specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification. (Katz, E., Blumler, J. G., & Gurevitch, M. 1974) It is suggested that the uses and gratifications theory has to fulfil one the following when we choose a form of media: •Identify- being able to recognise the product or person in front of yo...

VIDEO KILLED THE RADIO STAR AN INTRODUCTION TO MUSIC VIDEO

FOR YOUR COURSEWORK YOU WILL PRODUCE A POP MUSIC VIDEO AND ACCOMPANYING WEBSITE: You work for an independent media production company. You have been given the task of producing a three minute music video for a fictional pop band/artist signed to Sony Music, and the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free). The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a linear narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements). The web pages must promote the band/artist to its target audience and enable fans to interact with them. Summary of brief requirements: • Statement of Intent (approx. 500 words)1 • Music Video: One, three minute music video. • Distribution channel: Content must be suitable for broadcast on streaming sites such as YouTube and age appropriate for young adults from the age of...

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An introduction to representation

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