Mr. Eccles Year 12 Media

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Audience

on February 26, 2019

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Audience from TomEccles4

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Uses and gratifications

Uses and Gratifications Theory Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959) . It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfil specific gratifications. This theory would then imply that the media compete against other information sources for viewers' gratification. (Katz, E., Blumler, J. G., & Gurevitch, M. 1974) It is suggested that the uses and gratifications theory has to fulfil one the following when we choose a form of media: •Identify- being able to recognise the product or person in front of yo...

VIDEO KILLED THE RADIO STAR AN INTRODUCTION TO MUSIC VIDEO

FOR YOUR COURSEWORK YOU WILL PRODUCE A POP MUSIC VIDEO AND ACCOMPANYING WEBSITE: You work for an independent media production company. You have been given the task of producing a three minute music video for a fictional pop band/artist signed to Sony Music, and the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free). The music video must feature a narrative appropriate to a music video (e.g. a performance montage, a linear narrative illustrating or commenting on the song, or a mix of performance montage and other narrative elements). The web pages must promote the band/artist to its target audience and enable fans to interact with them. Summary of brief requirements: • Statement of Intent (approx. 500 words)1 • Music Video: One, three minute music video. • Distribution channel: Content must be suitable for broadcast on streaming sites such as YouTube and age appropriate for young adults from the age of...

Regulation

Discussion: What is regulation and why do we need it? Who regulates what in the UK? •TV, Radio and Streaming/on demand TV are regulated by Ofcom. •Newspapers and Magazines are regulated by either IPSO or IMPRESS, depending on who the publication have chosen •The internet is not regulated by any regulatory body, but a lot of sites self-regulate (such as YouTube, which rely upon the audience flagging and reporting inappropriate content) •Video games are regulated by PEGI •Films are regulated by the BBFC Discuss: What are the advantages and disadvantages of regulation? Clues: accuracy, advice, privacy, extreme censorship and unfair restrictions... Research: How is Minecraft regulated? - Look into PEGI ratings, but also consider YouTube or Twitch videos, fansites, etc. Also consider: has Microsoft producing Minecraft affected the levels of regulation? Regulation – Sonia Livingstone and Peter Lunt Livingstone...

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