Minecraft Audiences

Some key terminology:

Digitally convergent media: Video games consoles are an excellent example of a digitally convergent device, you can not only play games but access social media, surf the internet, stream films and TV content and upload content into cloud based servers. Cross-media content helps maximise profits and also improve reach to new customers.
Production: This refers to all phases of designing, developing and making the media product.
Distribution: This refers to all processes linked to delivering the media product to audiences both through tangible (disc) and digital (Cloud based) media.
Consumption: Explores the way in which the media text is used by audiences for pleasure but also explores the rise of user generated content across several platforms.
Sandbox: a style of game in which minimal character limitations are placed on the gamer, allowing the gamer to roam and change a virtual world at will. It emphasises roaming and allows a gamer to select tasks.

Interesting fact:
The release of the Playstation Vita version of Minecraft boosted sales by 79%, outselling PS3 and PS4 releases. This appeal is being fuelled by a new generation of gamers who prefer hand-held devices over traditional consoles.

Minecraft Story Mode Task:
Who is the target audience here?

How can you tell?
How does this differ from other versions of Minecraft?

Independent/Homework Task
Make a list of the different ways that people can play (and interact with) Minecraft.
For each of these, suggest who the audiences might be with reasons to support

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